How Fresh Content Improves Search Engine Optimization?

By Silvi Pasricha

Search Engine Optimizers will sell you a search engine optimization package that addresses of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, key phrase density, Meta tag optimization, link analysis etc. These are all key aspects of a good search optimization.

However, one problem is that the major search engines (especially Google) not only rank pages upon the related content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.

The delivery of fresh content to your site, in a form that is readable by search engines requires a dynamic, database driven content management system.

The most effective way to achieve this is through updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:

1) Increases the frequency at which major search engines will spider or crawl your site

2) Increases the number of inbound links to your website

3) Improves your search engine ranking

4) Increases interactivity for the web user