SEO (Search Engine Optimization) copy writing is a science of creating or modifying websites so they can perform well in search engine result pages. SEO copywriting requires the use of specific keywords that will generate a reasonable amount of searches on the major engines. But this doesn't mean stuffing your content with keywords nonsensically. This gets your web pages blacklisted. The priority is to satisfy the appetite of the search engine crawlers but not at the cost of loosing your customers.
Content That Appeals
I write the optimized content that not only appeals to the search engines but also to your human visitors also. This is very major aspect of an SEO copywriting service that you should treat as being essential.
Defining SEO Copywriting
Every copywriter has its own way of defining the Seo Copywriting but I define it in only two flavors
- SEO Content
- SEO Page
SEO Content
A fully optimized content is important as stuffing with keywords throughout the body of the content can abandon your visitor. Most of the times you'll find on the net silly-sounding pages that have been "optimized" for search engines. As a result your visitors don't find it worthy to go beyond the page where the necessary information is available for them.
I take care that the page contains an adequate amount of density of keywords and key phrases. The ideal density which is preferred is 4% to 5% but it's not necessary in all the cases. Sometimes a page with keyword density of 2% ranks well. As it all depends on competition and how many pages you have related to your keywords and key phrases. My aim is to maintain an average density of 4%. The approximate length of the page should be 200-300 words
SEO Page
SEO page is a mixture of SEO content and some other tags also to increase your search engine ranking. SEO Copywriting service can provide work in Word format or in text and HTML format including the required HTML tags. Some important tags which is included in a SEO page:
- Meta tags